Research indicates that long gone are the days when the ideal woman was the domestic, stay-at-home type. Men now lust after women in high-powered jobs.
Power seems to have become the ultimate aphrodisiac for modern day men, for a new study has found that two thirds of British men believe the ultimate woman is a strong, sexy executive.
Experts say this is not only due to changing gender roles but due to economic hardship men may also be taking a more traditionally female view and looking for a 'provider'.
Research released today shows 66 per cent of men are most attracted to high-flying females, rising to 71 per cent among 30 to 34 year old men.
A girl who is strong, independent and professional is likely to be far more appealing to the modern male, according to the study by games company Electronic Arts.
Now 18 per cent of men look for a partner who's fun, 14 per cent want a woman who can stand up for themselves and nine per cent value spontaneity.
A further 35 per cent said they like so-called 'bad girls' like Hollywood actresses Angelina Jolie, Megan Fox and Welsh singer Charlotte Church.
"Finances are harder than ever, and men who may once have been scared of a powerful, successful woman, have wised up," the Daily Mail quoted relationship expert Jo Barnett as saying.
"They are now embracing it, as someone who is financially independent is a very alluring option.
"Also, media has sold us the powerful, executive woman as a very sexy image today.
"Women who have it all have a buzz about them, they are not so readily available and the guys flock to them," Barnett added.