The number of women indulging in binge drinking has doubled since the 1990s, according to a new study.
The Joseph Rowntree Foundation study found that today, 15 percent of women heavily consumed alcohol each week, which was almost double from the previous figure of 7 percent in the 1990s.
In men, the figure stood at 23 percent-which is a small rise on previous statistics.
The researchers noted that in the last 20 years, there has been a general increase in drinking in nearly all age groups in the UK.
According to the campaigners, the findings showed drinking was a problem across society.
The Joseph Rowntree Foundation commissioned researchers from Oxford Brookes University to look at a range of sources for the research, including Office for National Statistics data and government reports.
The researchers say that average alcohol consumption had risen for both men and women since the mid 1990s.
But the rise in female drinking could be because of greater financial security, and the influence of advertising, according to the researchers.
"This report clearly shows that risky alcohol consumption isn't just occurring within a few minority groups," the BBC quoted Alcohol Concern Chief Executive Don Shenker as saying.
He added: "The government urgently needs to broaden its focus to reduce harms from alcohol across the whole population."