New York leaders are pressing for a so-called fat tax on the soft drinks industry, saying that sweet beverages are responsible for an upsurge of obesity across the United States.
State Health Commissioner Richard Daines took up the issue Monday, speaking of a "golden opportunity" to create the tax.
"The dramatic underpricing of sugar-sweetened beverages, their widespread availability, and the ceaseless marketing of these products constitute a stumbling block to good health and are a clear and present danger to the future of our children," Daines said.
He called obesity "the biggest public health challenge of this and the next few decades."
Public officials in New York and other states are echoing that call, eyeing the tax as a chance both to influence diets and to replenish tax coffers depleted by the recession.
New York Mayor Michael Bloomberg, well known for his anti-smoking crusade in the city, also touted the idea in his weekly radio address Sunday.
"In these tough economic times, easy fixes to our problems are hard to come by," he said. "But the soda tax is a fix that just makes sense. It would save lives, it would cut rising health costs."
Nearly 20 percent of US children between the ages of six and 19 are estimated to suffer from obesity, which can encourage diabetes, heart disease and other grave problems.
Health experts blame insufficient exercise, but also the habit, particularly among the poor, of washing down fast food with extra-sugary soda.