Reports say Aussie parents believe that babies as young as seven months can learn to read with a help of a novel program involving DVDs and word cards.
US founder of 'Your Baby Can Read', Dr Bob Titzer, claims that the program, which costs 219.95 dollars, is fun and infants who use it do better at school.
However, some experts have condemned the concept calling it "absurd" and potentially damaging, reports the Daily Telegraph.
Titzer said virtually all babies could learn to read.
Viktoria Andreeva started teaching her son Artem to read at 2 1/2 months, showing him Your Baby Can Read videos for five minutes at time and now at seven months, he can identify words like bellybutton, lion and blanket.