Under new European guidelines, doughnuts, burgers and crisps would now be advertised as "healthy food".
The sugary treats like doughnuts favored by Homer Simpson has passed the European Commission's new test for being nutritious.
The other snacks, which can now be advertised as healthy, include sausage rolls, custard tarts and even Burger King Whoppers.
Despite the UK's Food Standards Agency (FSA) a strict limit on the amount of sugars, fats and salt, EC's Health Claims Regulation has set the threshold much higher.
According to a report by Oxford University, a Tesco jam doughnut contains 200mg of sodium, 18g of sugar and 5.7g of saturated fat per 100g.
It would easily meet the EC's health threshold for bakery food of 500mg sodium, 25g sugar and 8g saturated fat.
"Labeling must help people make healthier choices and we would oppose any moves that might encourage consumers to eat more fatty, sugary and salty foods," the Daily Star quoted a spokesman for the FSA as saying.
Colin Walker, of consumer watchdog Which?, said: "Jam doughnuts and crisps being allowed to make nutrition claims would be laughable if it wasn't so serious."