login
Become a member
Quick Registration
Full Registration Benefits -
Free Homepages for Doctors
Free Homepages for Hospitals
Free Homepages for Medical Conference
Free Homepages for NGO's
Personal Health Record Creation
Access to all Medical Slides
Access to all Jobs & Products Sale
Euphoria and Pride in an Achievement can Cause People to Make Unhealthy Choices of Food
"Across four studies in the food consumptions and spending domains, we show that pride is associated with two opposing forces; it promotes a sense of achievement, which increases indulgence, and it promotes self-awareness, which facilitates self control," wrote authors Keith Wilcox (Babson College), Thomas Kramer (University of South Carolina), and Sankar Sen (Baruch College).
In their first study, the researchers asked students to write about a proud moment and then make a choice that involved self-control. Participants were able to choose between two gift certificates: a less-indulgent one that could be used for school supplies or one that could be used for entertainment.
"As we predicted, when the sense of achievement factored more heavily into the decision, students that wrote about a proud moment were more likely to select the entertainment gift certificate," the authors wrote.
In subsequent studies, the authors found that consumers who experienced pride in a sense of achievement were more likely to choose French fries over a salad with their lunch entree. The authors also found that happiness, another positive emotion, did not have the same effect on consumer choice as pride.
"Because a number of key societal issues, such as the credit and obesity crises, have been attributed to poor self-control in money and health decisions, this research has important implications for improving consumer welfare," the authors concluded.
The study has been published in the Journal of Consumer Research.
Source-ANI
|
|
 Comment & Contribute
|
Medwonders Health Network
- Health News Index
|
|
- News Quick Links
| News Categories: |
| » | Revision in Quality Standards for Heparin |
| » | Acne Drug Users At High Risk of Developing Eye Infections |
| » | Patients Who Take Antidepressants When in ICU More Likely to Die |
| » | New Tablet Coating Product by Ideal Cures, In Geneva |
| » | Prednisolone Benefits Patients With Bell's Palsy |
| More Drug News | |
|
