Elvis Presley's daughter, singer-songwriter Lisa Marie, is outraged to see her dad's song 'Viva Las Vegas' used in a Viagra commercial.
The 39-year-old insisted that she found the Pfizer Inc.'s new advert 'revolting' but could not do anything to stop it for she does not own the song's rights.
"I find it revolting. Some songs we have no control over and I know we didn't license that one," Contactmusic quoted her, as saying.
The advert set in a folksy bar off a dusty highway shows a group of men in their 40s and 50s singing 'Viva Viagra' to the tune of Presley's 1964 song.
The erectile dysfunction commercial which is all about boys bonding with other boys over the good times this medication has brought them, was premiered during NBC's 'Nightly News', and will air during programs that have a 90 percent adult audience.