The European Commission announced Monday that it had dropped plans to allow rose wine to be made by mixing red and white wines, a victory for producers in France and Italy.
The decision came following intense lobbying of the commission, the European Union's executive arm, by organisations representing Europe's wine-making sector.
"It's important that we listen to our producers when they are concerned about changes to the regulations," EU Agriculture Commissioner Mariann Fischer Boel said in a statement.
"It's become clear over recent weeks that a majority in our wine sector believe that ending the ban on blending could undermine the image of traditional rose.
"I am always prepared to listen to good arguments, and that's why I am making this change," she said.
The plans to allow the mixing practice, which the vintners claimed will usher in the "industrialisation" of the wine industry, had been due to be put to a vote by EU nations this month
Winegrowers fear such a move could lead to thousands of job losses and endanger their traditional rose, made by the more time-consuming method of leaving crushed red wine grapes to soak with their juice.
The practice of mixing reds and whites is used by New World wine-makers in countries like Australia and South Africa.