Beauticians in Dubai are luring women by offering a controversial product claimed to make them look younger - made from newborn baby placenta.
Mona Mirza is offering the treatment in her Dubai salon, and has said that customers walk through the doors of her clinic almost every day, as word spreads of the new service.
"The main reason why human placenta is effective is because it is bio-identical to our own physiology," Sky News quoted the British therapist as saying.
"The moment the molecule is put on the skin it penetrates and absorbs directly into your skin. Your own collagen starts to mimic the baby collagen and cells that are going in.
"It is not a foreign body. The mimicking process continues for about three months after your first treatment, so it's absolutely ideal," she added.
However, the beauty treatment doesn't come cheap-a 60-minute regime costs around 170 pounds.
Mirza has suggested that women over the age of 35 should get their first three treatments in the space of a week, followed by one treatment a month.
The placenta serum used in Mirza's facials is made by an American manufacturer.
The treatment claims the afterbirth is farmed from Russian babies and is donated voluntarily.