Malaysian-made sex-enhancing stimulants have made their way into Kerala illegally, which is a big worry for Kerala's drug control officials.
Libido boosters in the form of gel, aphrodisiac brew, herbal pills and anti-impotence drugs, mostly produced by Malaysian firms, are household names in the southern Indian state.
"Marketing is usually done through MLM (multilevel-marketing) and it is hard for us to monitor," the Star Online quoted Ravi S. Menon, Assistant Drugs Controller of Kerala's central zone as saying.
According to Menon, some cash-rich Keralites were willing to splurge on pleasure-boosting items, which are often sold at exorbitant prices, like the sex stimulant gel for men is being sold for about Rs 3,000 (RM185) in some parts of the state.
"There is a strong demand in Kerala for these items ... they are usually imported together with cosmetics," he added.