Researchers from Bangor University in Britain have warned that drinking just two sugary drinks a day can lead to a vicious cycle in which the taste buds become dull and increase the craving for high calorie food items.
The researchers conducted the study on lean people who did not regularly consume sugary drinks and were asked to do so for at least twice a day after their sensitivity to sweet was analyzed.
At the end of the month, the researchers found that the participants' sensitivity to sweet drinks and their enjoyment of the drinks had dulled.
Commenting that regularly consuming sugary drinks could be a problem, lead researcher Dr Hans-Peter Kubis said, "We are heading for a health disaster with rising obesity levels and the increasing incidence of type 2 diabetes. From our research it is clear to see how this situation may have created a cycle of sweet food and drink consumption. As taste satisfaction levels drop; the more sweet foods are consumed, contributing to these problems."