Disney says that in upcoming films under its brand it will discourage depictions of people smoking, in a letter sent to a US lawmaker released Wednesday.
"The Walt Disney Company today made a commitment to US Representative Edward Markey, chairman of the House Telecommunications and the Internet Subcommittee, that it will discourage depictions of cigarette smoking in its films and will place an anti-smoking PSA (public service announcement) on DVDs of any future film that does depict smoking," the statement said.
Advertisement"Further, Disney will work with theater owners to encourage the exhibition of an anti-smoking PSA before the theatrical exhibition of any such film," it added.
Markey said that "Disney's decision to take a stand against smoking is groundbreaking.
"Now it's time for other media companies to similarly kick the habit and follow Disney's lead," he said.