Medindia

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Digestive Biscuit Sales Soar in the UK

by Kathy Jones on  July 18, 2011 at 9:06 PM Diet & Nutrition News   - G J E 4
More than 141 million biscuits packets were sold in UK last year with Digestive biscuits leading the way after being voted the most popular biscuit in Britain.
 Digestive Biscuit Sales Soar in the UK
Digestive Biscuit Sales Soar in the UK
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Over 17 million Digestive biscuit packets were sold, amounting to over 12 percent of total number of biscuit packets sold while the American style cookie came in second place followed by jam rings and chocolate fingers.

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Jam rings were more popular in Scotland, Wales and in northwest while those in the north preferred fig roll.

The poll was conducted by supermarket chain, Sainsbury's with biscuit developer Claire Goldhill stating that their biscuit aisle is one of the busiest.

Source: Medindia
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