The Delta Air Lines has been asked to change its approval process for in-flight programming after a video advertisement that names influenza vaccine alternatives drew opposition from The American Academy of Pediatrics, leading to an online petition calling
for its removal.
Flu vaccination is the most effective way to prevent the flu and this was not made clear in the ads from the National Vaccine Information Center (NVIC). Rather, the 3-minute public service announcement (PSA) by NVIC contains a statement by its president and co-founder, Barbara Loe Fisher, stating the vaccine does not prevent 80% of flu cases.
President of American Association of Pediatrics stated, "Influenza vaccine continues to be the best way to protect against the disease and with such advertisements NVIC is putting the lives of children at risk, leaving them unprotected from vaccine-preventable diseases."
In response, the Atlanta based Air Line has admitted the ad does not advocate vaccines as the most effective flu prevention method. Therefore, they have changed their internal review processes and procedures to help ensure that submitted content is vetted differently going forward.