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Decision Making Affected by Status Quo Bias in the Brain

by Savitha C Muppala on Mar 18 2010 10:55 PM

Researchers at University College London (UCL) found that when we are faced with difficult decisions, most often we portray a tendency of inaction.

The study looked at the decision-making of participants taking part in a tennis 'line judgement' game while their brains were scanned using functional MRI (fMRI).

"When faced with a complex decision people tend to accept the status quo, hence the old saying 'When in doubt, do nothing,'" said first author Stephen Fleming, Wellcome Trust Centre for Neuroimaging at UCL.

"Whether it's moving house or changing TV channel, there is a considerable tendency to stick with the current situation and choose not to act, and we wanted to explore this bias towards inaction in our study and examine the regions of the brain involved," he added.

The 16 study participants were asked to look at a cross between two tramlines on a screen while holding down a 'default' key. They then saw a ball land in the court and had to make a decision as to whether it was in or out.

On each trial, the computer signalled which was the current default option - 'in' or 'out'.

The participants continued to hold down the key to accept the default and had to release it and change to another key to reject the default.

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The results showed a consistent bias towards the default, which led to errors.

As the task became more difficult, the bias became even more pronounced.

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The fMRI scans showed that a region of the brain known as the subthalamic nucleus (STN) was more active in the cases when the default was rejected.

In addition, greater flow of information was seen from a separate region sensitive to difficulty (the prefrontal cortex) to the STN.

This indicates that the STN plays a key role in overcoming status quo bias when the decision is difficult.

"Interestingly, current treatments of Parkinson's disease like deep-brain stimulation (DBS) work by disrupting the subthalamic nucleus to alleviate impaired initiation of action. This is one example of how knowing about disease mechanisms can inform our knowledge of normal decision making, and vice-versa," added Stephen.

"This study looked at a very simple perceptual decision and there are obviously other powerful factors, such as desires and goals that influence decisions about whether or not to act. So, it would be of interest to investigate how these regions respond when values and needs come into play."

The study has been published in Proceedings of the National Academy of Sciences (PNAS). (ANI)

Source-ANI
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