Up till now it were only the 'yummy mummies' causing a headache for women, but well, how could men be far behind, therefore, make way for super dads like David Beckham, who are responsible for causing a stress epidemic among British fathers who cannot live up to the ace's standards.
According to a new research, a shocking 85 percent of dads say they feel pressured to try to live up to a Becks-like ideal of keeping fit, doting on their wife and kids - and earning cash.
And a third fear the stress of unrealistic role models like the footie star and Tory leader David Cameron may end their marriage, the poll of 4,000 dads found.
Also, the poll found that millions of relationships could be close to breaking point because of the "David Effect", reports The Sun.
But a survey of 4,000 fathers by parenting website Netmums.com blames the two Davids for being unrealistic role models.
In real life, they find themselves having to do more of the household chores and childcare because their partners work full time - unlike the wives of the celebrity dads.
Four in 10 said they suffered depression after the birth of a child. Often it is because they have to look after the baby to allow their partners to go out with the girls.
More than half the fathers complained they now have less "me-time", with fewer nights out at the pub and reduced chances of playing golf or watching football.
Netmums.com founder Sally Russell, whose site conducted the poll, warned that partners need "time and space to be an individual as well as a parent" and added that women should "realise the positives in your partner".