Crisis-Hit Germans Turning To Sweets And Snacks

by VR Sreeraman on  June 19, 2009 at 12:44 PM Lifestyle News   - G J E 4
The worst recession for decades is making Germans turn to sweets and snacks as comfort food, figures suggested on Wednesday.
 Crisis-Hit Germans Turning To Sweets And Snacks
Crisis-Hit Germans Turning To Sweets And Snacks

Data from market research firm ACNielsen showed sales of confectionery, biscuits, crisps and nuts rising 1.6 percent between in the first three months of the year.

By comparison, Europe's largest economy shrank 3.8 percent in the same period, as demand collapsed around the world for exports of German cars, chemicals and machinery, and as Germans cut down on spending.

"At the moment the industry is benefiting from a trend of people saying 'I'll treat myself with something small'," Alfons Strohmaier from the German confectionery association, the SG, told AFP.

"People are still going shopping but they are not necessarily buying something big. Instead they buy something small to spoil themselves. Perhaps in times of crisis people think that chocolate bar will do them good right now."

Firms have cottoned on to this, he said, with many increasing their spending on advertising and launching new products to catch depressed consumers' attention.

The biggest gains were with salty snacks, soaring 12.0 percent, the figures showed. Sales of sweets rose 3.4 percent while those of biscuits were up 5.9 percent. Chocolate fell 3.8 percent, in part due to Easter falling in April.

Source: AFP

Post your Comments

Comments should be on the topic and should not be abusive. The editorial team reserves the right to review and moderate the comments posted on the site.
User Avatar
* Your comment can be maximum of 2500 characters
Notify me when reply is posted I agree to the terms and conditions

You May Also Like