Users can go through the site and adopt these solutions to living more eco-friendly lives and then keep track of all the things they've been adopting in their profile.
Via a friend feature, the users can then see what their friends are doing and further discussions about what has worked for them and what hasn't.
Features like "Related Solutions" gives the user a thread to follow, which is particularly helpful when one is new to the whole green thing.
Creative Citizen also puts the focus on the companies making claims about their products being eco-friendly by allowing them to explain why they say their product or service is green and then allowing for users to provide feedback.
If a product claims to be green and isn't, the Creative Citizen community will likely make a point of it; companies will have to respond by explaining their findings, improving their products or simply ending their claims to being "green."
Source-ANI
SPH