A new website, based on the public platform used by Wikipedia, would compile much of the world's environmental information by housing it in the form of creative solutions.
Launched by Creative Citizen, this website has been founded by Argam DerHartunian and Scott Badenoch, who believe that their service is a key piece to what has been missing in the environmental movement.
According to a report in ENN (Environmental News Network), DerHartunian and Badenoch created a wiki-platform to embrace and harness the fact that sustainability is amorphous at best and is truly comprised of endless moving targets.
At the same time, they've given quantifiable metrics to "going green" that should work to shift people from confusion to action.
The site works as a place to tabulate and compile the world's environmental information by housing it in the form of Creative Solutions, or actions you can take to become green.
Solutions can be either habits, products or services and Creative Citizen encourages all companies selling things that claim to be green to post a solution about their product or service.
According to DerHartunian, this is particularly valuable for green companies looking to exhibit their products and services.
"The technology we've developed optimizes each solution for high search engine rankings and allows green companies to gain the visibility they need across the web."
Signing up and posting solutions is completely free for anyone.
Users can go through the site and adopt these solutions to living more eco-friendly lives and then keep track of all the things they've been adopting in their profile.
Via a friend feature, the users can then see what their friends are doing and further discussions about what has worked for them and what hasn't.
Features like "Related Solutions" gives the user a thread to follow, which is particularly helpful when one is new to the whole green thing.
Creative Citizen also puts the focus on the companies making claims about their products being eco-friendly by allowing them to explain why they say their product or service is green and then allowing for users to provide feedback.
If a product claims to be green and isn't, the Creative Citizen community will likely make a point of it; companies will have to respond by explaining their findings, improving their products or simply ending their claims to being "green."