Cosmetic surgery is in the focus as Venezuela's afterglow of winning yet another Miss Universe crown has once again illuminated national pride in its Latin beauties.
Surgical enhancement to the body has become such a norm in the South American nation that it has emerged as a top destination for "scalpel tourism" by foreigners looking for a lift or new contours at a cheaper price.
"There are patients who come from Colombia, the United States, Ecuador, the Caribbean islands... They have surgery and then spend a few days on vacation," explained Rosi Oyon, head of a French subsidiary selling silicon brest implants.
The passing of the Miss Universe crown from one Venezuelan to another, from 2008 winner Dayana Mendoza to Stefania Fernandez a week ago, could spur an uptick in a sector already booming, several participants in the industry said.
It was Venezuela's sixth Miss Universe crown in the 59-year history of the pageant, and the first time the same nation has claimed the title twice in a row.
The win puts Venezuela just one spot behind the United States in terms of overall Miss Universe victories -- although with only 26 million people it has less than one tenth of America's 300 million population.
Denials their beauty is anything but natural is par for the course in the beauty pageant world, but for plastic surgeons there was no doubt that Fernandez had a little help.