Cosmetic Companies Play on Negative Emotions to Sell Products

by Kathy Jones on  July 23, 2011 at 3:05 PM Lifestyle News
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A new study conducted by a Spanish university said that cosmetic companies make people buy their products by generating negative emotions and increase the desire for the need to look attractive to opposite sex.
 Cosmetic Companies Play on Negative Emotions to Sell Products
Cosmetic Companies Play on Negative Emotions to Sell Products

The study, conducted by the University of Basque Country, has been published in the African Journal of Business Management and included 355 women between 18 to 50 years of age.

Lead researcher Vanessa Apaolaza said that almost all of the cosmetic companies try to generate negative feelings by trying to state that the consumers are ugly.

"One way of achieving this is by subtly telling them they are ugly, something many cosmetics adverts achieve implicitly and very effectively by showing images of unusually beautiful women", Apaolaza said.

Source: Medindia

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Petronious Monday, July 25, 2011

I hate to become controversial while putting forth my views and comments.The whole agrument got staretd because the forbidden U word is in the article itself ! [the statement by the Lead researcher Vanessa Apaolaza]. BTW, I would like to draw the readers' attention to an article,ugly Indian man by Mukul Kesavan in THE TELEGRAPGH August 9, 2007 where he avers, " I know now that Indian men aren’t born ugly: they achieve ugliness through practice. It is their habits and routines that make them ugly" Thus cosmetics are a MUST to to cover up defects or blemishes

sreekumar_calicut Sunday, July 24, 2011

Everone must try to look attractive and everyone must see beauty in others

Petronious Saturday, July 23, 2011

The statement,"One way of achieving this is by subtly telling them they are ugly, something many cosmetics adverts achieve implicitly and very effectively by showing images of unusually beautiful women", is redundant. Most Indian girls sans make up are ugly, and that is why the horny men of India get their kicks by watching scantily and provocatively cald movie stars. Just read some ads by Indian women in Shaadi.com. They are faking their looks by posing as Bollywood actresses!

S.Chy Saturday, July 23, 2011

You say 'most indian girls sans make up are ugly'. How about men? How good looking are you, you think!

Petronious Sunday, July 24, 2011

I agree. MOST Indian men are disheveled, clownish and as ugly as the women, if not uglier. Does it make you feel any better S. Chy?

CrazyFrog84 Monday, July 25, 2011

@Petronious, I find both your comments uncommonly ridiculous in perspective of this article. I guess its useless to try to inform you that your perception of "ugly" or "beautiful" are also tailored and not the basic truth. The typification harms all men, women and even children. Perhaps children are most affected since such negative emotions harm their psyche more easily. Any tailoring of perception should ideally be only to make people positive and happy. That is the whole point of this article.

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