LGR chairman, Counselor Paul Bettison said, "Councils are working with
businesses to make sure consumers have the information they need and that they
are not being ripped off. Many people want to support local businesses or
choose food that has not traveled from the other side of the world, so it is
vital that they have accurate information to help them make their
At present the food labeling legislation does not have a local definition
for the term 'local'. But the Food Law Code of Practice states that the term 'local'
should mean: "Sales within the supplying establishment's own county plus
the greater of either the neighboring county or counties or 30 miles/50 kilometers
from the boundary of the supplying establishment's county."