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Concerns Over Direct to Consumer Drug Advertising in Europe
The second would be to move the European Medicines Evaluation Agency from the Enterprise and Industry Directorate General to the Health and Consumer Protection Directorate General to avoid the current conflict between supporting the competitiveness of the drug industry and the interests of patients.
The most sensible way to protect public health, they conclude, would be to identify sources of unbiased and systematically reviewed information and maintain the current European legislation on drug promotion, while reinforcing the role of the European Medicines Evaluation Agency.
Source-BMJ
SRM/J
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