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Concern Over Google Links to Worrying Medical Claims
Dr Marco Masoni and colleagues at the University of Florence in Italy suggest that, as the internet is not well policed and regulated, it is up to members of the medical community to be vigilant and to suggest improvements.
They recently used Google Italia to search on the keyword "aloe" and found sponsored links to websites recommending aloe arborescens for the prevention and treatment of cancer and offering it for sale.
AdWords is "Google's flagship advertising product" and was its "main source of revenue in 2007." Through it, users can create advertisements, choose their own key words, and decide which Google queries their advertisements should match. Google decides on placement on its pages of search results: which advertisements to show and in what order.
But Google's automated matching to search terms sometimes places inappropriate advertisements. For example Google Guide (which is neither affiliated with nor endorsed by Google), says: "In September of 2003, adjacent to a New York Post article about a gruesome murder in which the victim's body parts were stashed in a suitcase, Google listed an ad for suitcases. Since that incident, Google has improved its filters and automatically pulls ads from pages with disturbing content."
But the authors argue that Google filters must be improved further.
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