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Coffee Shops Help Greeks To Beat The Crisis
At a time when hundreds of small businesses around the country teeter in a market plagued by falling consumer demand and a loan drought, cafeterias are doing a brisk trade with millions refusing to forego their daily coffee fix.
"Crisis or not, Greeks will have their coffee," said Phaedon Vaimakis, 29, a junior financial analyst enjoying his cup on a warm Athens spring afternoon.
Though not a coffee producer, the country swears by the bean -- Greeks go through an estimated 5.8 billion cups a year whether on a date, a business appointment or just to get out of bed in the morning.
And with the economic crisis making landfall with an early slump in tourist bookings that are vital to the Greek economy, the sight of bustling cafes where patrons queue for seats starkly contrasts with boarded up businesses next door.
"At a time of crisis, people seek goods and services that add value to their crammed daily routine," said Eleni Drosou, marketing and business development manager for prominent coffee chain Flocafe.
"To Greeks, coffee is a daily outing and a chance to enjoy themselves with friends," she told AFP in an email.
"Coffee will be the last thing to die in Greece," declared a cafe manager in the Athens district of Kolonaki, home to the capital's priciest boutiques and cafeterias charging around five euros (6.60 dollars) a cup.
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