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Coco-Cola to Develop Drinks Using Chinese Herbal Ingredients and Formulas
October 19, 2007 at 2:58 PM
Diet & Nutrition News
"We see this center as an important step in strengthening our innovation pipeline for beverages that contribute to well-being," said Rhona Applebaum, vice president and chief science and regulatory officer of Coca-Cola.
"We can add global reach and world class marketing skills to help promote Chinese wisdom in preventive holistic health through new and innovative beverages," said Applebaum.
Coca-Cola said it might market the products abroad, but there were not concrete plans yet.
Coca-Cola currently produces and sells sparkling drinks, still beverages as well as tea and waters in China, a fast-growing market.
The research center is part of a long-term collaboration agreement with the Chinese Academy of Chinese Medical Sciences, it said.
Source-AFP
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