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Coco-Cola to Develop Drinks Using Chinese Herbal Ingredients and Formulas

by Medindia Content Team on  October 19, 2007 at 2:58 PM Diet & Nutrition News   - G J E 4
The Coca-Cola Company said Wednesday it had launched a research centre for traditional Chinese medicine in Beijing to develop beverages using Chinese herbal ingredients and formulas.
Coco-Cola to Develop Drinks Using Chinese Herbal Ingredients and Formulas
Coco-Cola to Develop Drinks Using Chinese Herbal Ingredients and Formulas
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"We see this center as an important step in strengthening our innovation pipeline for beverages that contribute to well-being," said Rhona Applebaum, vice president and chief science and regulatory officer of Coca-Cola.

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"We can add global reach and world class marketing skills to help promote Chinese wisdom in preventive holistic health through new and innovative beverages," said Applebaum.

Coca-Cola said it might market the products abroad, but there were not concrete plans yet.

Coca-Cola currently produces and sells sparkling drinks, still beverages as well as tea and waters in China, a fast-growing market.

The research center is part of a long-term collaboration agreement with the Chinese Academy of Chinese Medical Sciences, it said.

Source: AFP
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