Uplifting breasts without a bra! Yes, that is possible now with an Israeli invention. Clinical trials have begun in Europe on the ‘internal bra.’ The MIM technique (Minimally Invasive Mastopexy) promises to reshape, support and lift the soft breast tissue without much of a scar.

"Today in aesthetic surgery, plastic surgeons reshape many body parts - the nose, butt, hands, tummy - most of the procedures are very intensive, risky ones, with long recovery periods, problems with scars, inconvenience. We have developed a method to replace those surgical procedures with minimally invasive kits," said Mr. Adi Cohen, CEO of the Orbix Medicals marketing the product, dubbed 'Cup&Up.'

Cohen, who served as an Israeli Air Force captain for seven years before entering the business world heard about the MIM concept from its inventor Dr. Eyal Gur, head of microsurgery at Tel Aviv's Ichilov Hospital and took the plunge five years ago.

The internal bra is a harness-like device is inserted under the skin using a local anaesthetic. It is similar in shape to a fabric bra, but is made of silicone, the plastic already used in breast implants. Surgeons make two tiny cuts less than a centimetre wide underneath each breast. Silicone cups like the ones used in a traditional uplift bra are then are then inserted around 1cm below the skin. Then surgeons fit fine straps made from a strong material that will hold the bra in place without it sagging. These are attached to the ribs between the breast and the shoulder with a pair of titanium screws. Then they are stitched to the cups and everything is tightened to lift the breasts into the desired position.