Move over Botox injections - collagen drinks are the new way to go in China for getting rid of those wrinkles.
Department stores in Shanghai and Beijing and advertising slogans bombard you with promises such as, "Take a collagen drink for 30 days and have skin as soft as a baby's."
The pale yellow juice-like drink tastes a little sweet, a little sour, but certainly not of seafood, reports the Sydney Morning Herald.
"Sip it every night before sleep and you will see a clear improvement in skin texture after just 10 days," said a spokeswoman for DHC China, which manufactures the drink.
A bottle of DHC China's cherry-flavoured liquid - its bestseller - costs 29.8 yuan (4.58 dollars).
"My skin is better than before. But I am not sure whether it is because of collagen or because now I sleep more than I used to," admitted one user.
But Bian Huawei, vice-director of nutrition studies at the Sun Yat-Sen university hospital in Guangzhou, has her doubts. According to her, the human body adsorbs very little collagen.
"Eating more vegetables and fruits may be more helpful because they have antioxidants," advised Huawei.