A new study has claimed that many 88% parents believe their children are under
pressure to grow up too quickly. They believe that celebrity culture, adult
style clothes, internet and music videos are encouraging children to act older
than their age.
More than 50% parents were unhappy with TV programs and advertisements as there
existed increasingly sexualized content in music videos and 'too adult' themes
in some soap operas. It is also becoming difficult for parents to monitor the
use of internet among children. Smartphones give the children easy access to internet
pornography and advertising.
35% parents were unhappy about direct advertising through mobile phones. Parents
also revealed to be under pressure to buy non-essential items like smartphones
for their children so that the children do not feel left out. More than moral
panic the parents concerns are from their everyday experiences which prevents
the parents from parenting the way they want to.