Dentists at the Victoria Road Dental Practice are giving out a complementary 20g portion of Cathedral City cheddar cheese to kids who visit the practice.
The scheme has been launched in conjunction with British Cheese Board and the British Dental Health Foundation to celebrate National Smile Month.
AdvertisementJenny McEwen, a dentist at the practice said kids were surprised when they received the cheese. "It's highlighting the fact that cheese is good for you," she said. "One piece is not going to reduce their decay; it raises awareness and informs people."
Cheese neutralizes plaque acids and its high calcium and phosphorous content can replace some of the minerals in tooth enamel, she added.
"We're really pleased to be part of it - anything that involves dental health and makes children think I'll have this snack instead of a bar of chocolate in my lunch box," Dr Jenny said.