Cheese and onion crisps have replaced ready salted as the public's favourite flavour of crisps, research showed on Friday.
Last year, the crisp market was worth 2.53 billion pounds last year, an increase of five percent, with sales of cheese and onion rising 15 percent in the last two years to snatch the top flavour spot.
But sales of salt and vinegar crisps as well as prawn cocktail flavour dropped by nearly seven percent, a study by market research firm Mintel has shown.
Earlier this year, snack giant Walkers introduced an eclectic range new flavours suggested by the public, such as chilli and chocolate, builders breakfast, onion bhaji and even Cajun squirrel.
But the research showed the public still goes for traditional flavours, said Emmanuelle Bouvier, a senior market analyst at Mintel who conducted the study.
"Cheese and onion, ready salted, and salt and vinegar still account for almost two-thirds of sales of standard crisps," she said.
"Despite the ongoing development of new and exciting flavours, the traditional favourites still win hands down."