Leading charity 'Save the Children' has said that a growing number of children in the UK are living in extreme poverty because of the huge cost of energy, petrol and food.
It said that the figure has risen to 1.6 million, with 290,000 in London, Sky News reports.
The rising cost of living and a slow economic recovery has left thousands of families struggling to pay for even the basics, the British Retail Consortium said, adding that a family of four has seen their weekly food bill of 100 pounds increase by five pounds since last year,
One of the residents who runs her household with four children on 108 pounds a week believes: "Not everybody can go on holiday and it makes me feel guilty. You have no choice but to eat and drink."
In May, petrol prices rose to a record 137p per litre for unleaded and 142p for diesel, and recently Scottish power has revealed that gas prices are expected to rise by 19 percent from August and electricity by ten percent with more suppliers expected to follow.
Figures show the cost of a loaf of bread has doubled since 2006
"You have no choice but to eat and drink. So if you have a relatively small income because you've been made unemployed, you've not been paid well or you've suffered from a pay freeze, then obviously it's going to hit you harder," another concerned citizen said.