Celebrities and attractive real-estate in remote places makes for a potent combination.
Marlon Brando started it, Diana Ross and Nicolas Cage picked up the trend and Johnny Depp perfected it. The uber-rich and famous often dream of owning their own private island and a German-born Canadian entrepreneur has made a fortune making it happen for them.
As founder of one of the world's biggest agencies specialising in the rental and sale of private islands, Farhad Vladi is a connoisseur of sun-kissed slices of paradise.
"It's like with painters: there are two categories of island in the world," said Vladi, who has owned his own swatch of land off New Zealand for two decades.
"There is the Rembrandt, Rubens and Van Gogh category and then there are the thousands of primitive painters who only produced a few splotches. It's like at Christie's or Sotheby's (auction houses): beautiful things of quality sell well and the others stay in the cupboard."
In an interview in his bright spacious office in the northern German port city of Hamburg, Vladi estimates he has sold 2,000 islands around the world in his 40 years in the business.
Thumbing through a catalogue splashed with inviting photographs of white sandy beaches, swaying palm trees and turquoise waters, he lets a few evocative names drop: one is just a coconut's throw from Bora Bora, others belong to the Seychelles or the Bahamas.