The number of Canadians who used the Internet to purchase goods and services in 2007, climbed 61 percent from 2005 to 12.8 billion Canadian dollars (10.5 billion US), Statistics Canada said Monday.
The increase reflected a larger volume of orders, from 49.4 million in 2005 to 69.9 million in 2007, said the government agency.
AdvertisementNot all online buyers participated equally, however.
The top 25 percent of online consumers who spent an average of 5,000 dollars (4,100 US) during 2007 were responsible for 46 percent of orders and 78 percent of the total dollar value.
Canadians shopped primarily for travel, books and magazines, concert tickets, clothing, jewelry and accessories.
Statistics Canada noted that for many Canadians, the Internet has become a supplement to traditional retail shopping more than a substitute.