Campaign of Condoms-with-vodka Drinks Slammed

by Hannah Punitha on  May 22, 2008 at 7:42 PM General Health News   - G J E 4
 Campaign of Condoms-with-vodka Drinks Slammed
A promotional campaign in which free condoms are handed out with every purchase of Vodka Cruisers has been slammed as "poor form" by a national alcohol body.

On May 22, Independent Distillers Australia (IDA) released a statement to confirm that it had recalled the promotional campaign in which condoms were distributed.

The promotion was limited to just over a dozen stores, the IDA said.

"The placement of condoms in liquor outlets was an isolated action undertaken by a sales person, limited to 13 stores," quoted IDA chairman Doug McKay, as saying in a statement.

"We accept that it looks like poor form and I have directed this promotion and associated promotions to be withdrawn," he said.

According to IDA rep, all the stores were located in New South Wales.

Source: ANI

Post your Comments

Comments should be on the topic and should not be abusive. The editorial team reserves the right to review and moderate the comments posted on the site.
User Avatar
* Your comment can be maximum of 2500 characters
Notify me when reply is posted I agree to the terms and conditions

You May Also Like