A not-so-salty potato chip is being created by a food manufacturer without altering the basic taste of the chips.
Researchers at PepsiCo, which owns Frito-Lay, are trying to come up with a way to cut salt because of health concerns over sodium, reports The New York Daily News.
And their plan is to change the shape of a salt cube to create more surface area.
As per a Wall Street Journal report, only about one-fifth of the salt on a potato chip actually dissolves on the tongue while the rest gets swallowed.
"Early on in our research, it became apparent that the majority of salt on a snack doesn't even have time to dissolve in your saliva because you swallow it so rapidly," Mehmood Khan, senior VP and chief scientific officer at PepsiCo, said recently, according to Slashfood.com.