Stating that Britons need to do more in order to curb the growing obesity epidemic in the country, Health Secretary Andrew Lansley said that an average Briton needs to cut down on his daily calorie intake by more than 10 percent in order to tackle obesity.
Lansley also expressed hope that Britain would have managed to slow down the rapidly rising obesity rates in the country by 2020. However he was quick to point out that his hope of reducing obesity levels did not mean that he was in favor of regulating food and drink industry and said that people have to take their own decision regarding their health.
He said that an average Briton consumes 10 percent more calories than the recommended level and added that more than 60 percent of adults and a third of 10 and 11-year-olds in England are obese.
"We have always been clear that we don't want to impose costs on business and consumers if we can avoid doing so. We like to use language that conveys the sense of what we are doing. We see it as a national ambition and call it a national ambition", Lansley said.