A new poll has found that one in three women aged over 40 years in Britain seek young lovers.
Online dating service Parship questioned 4,500 Brit singles, including women in the age group of 40s and 50s, a.k.a 'Cougars'.
It was found that a lot of these women showed interest in dating men who were younger to them by at least five years.
The poll further suggested that the women were looking for lovers not just for sex but marriage as well.
"Dating a much younger man has now become mainstream and acceptable," the Daily Star quoted dating expert Dr Victoria Lukats as saying.