It seems British women are more concerned with their appearance than their health.
A new study has revealed that women in UK spend more money on their looks than they do on their health.
The findings are based on a survey of 3,000 women aged between 18 and 65 who were quizzed on their spending habits and attitudes when faced with choosing between image or health.
It showed that the typical woman spends an average of 336 pounds a year on hair products, make-up and fake tan in a bid to look young, but just 228 pounds on vitamins and gym membership.
And while three quarters enjoy spending cash on looking their best, just 41 per cent like heading to the shops for health supplements and nutritional food.
"It would be wrong to say that these results come as a surprise, as so many of us are guilty of taking shortcuts to ensure we look good - often at the expense of our health," the Daily Mail quoted a spokesman for healthcare provider Benenden Healthcare Society, which commissioned the report, as saying.
"There's a real danger that British women are becoming too focused on what they look like and forgetting to look after their inner health.
"They become obsessed with the latest beauty trends and maintaining a perfect look, but in the end it's just a mirage and they're not caring enough for what's going on inside their bodies.
"Women can be slim and look good, but it doesn't necessarily mean they're healthy. Having a balanced lifestyle should be a priority to everyone," he added.