A survey has found that most women in Britain start giving "makeover" to their man's appearance within weeks of getting together following Liz Hurley's example.
The demanding ladies try to transform them into their "ideal man" by changing their diet, clothes and hairstyle.
The survey of 2,000 British women, commissioned by Wilkinson Sword, revealed that almost half of them even consider it their "duty" to kickstart a change.
"There is definitely a 'Shane Warne effect' sweeping the country," the Daily Express quoted Jason Shankey of Wilkinson Sword as saying.
"The effect Liz Hurley has had on Shane's appearance is remarkable. It seems British women want to recreate similar results on their own men," he noted.
Many women find it easy to make the changes with a third polled claiming they had their partner "under the thumb". But a third do it "subtly", a third "sneakily" and the rest make it "obvious".
Six in 10 in the study claim to "always know best" when it comes to men's style.
The biggest changes women make are to the way a man dresses, with 38 per cent changing their bloke's wardrobe.
However, a quarter make their man shave more regularly, 17 per cent get him to trim his nose and ear hair while 13 per cent persuade him to use moisturiser, the survey found.