A new survey has shattered long-held beliefs that Brit women are always high on alcohol, consuming large quantities of liquor.
In the study, by YouGov, 73 percent of women aged 25 to 34 claimed that they drink less than 14 units of alcohol a week, with 75 per cent of 18 to 24-year-olds, and 79 per cent of 35 to 44-year-olds, making the same claim.
Seventy four percent admitted that they were "constantly aware" of their appearance and behaviour on nights out, reports The Independent.
"We are seeing more women in their late 20s and early 30s with higher self-esteem. Their career, health and the way they look is increasingly more important," said Georgia Foster, author of The Drink Less Mind.
"It's a step in the right direction that some women are drinking less," said Chris Sorek, chief executive of the charity Drinkaware.
"However, women who drink heavily in one night might technically be consuming under the weekly recommendations but are actually still putting themselves at risk," he added.