British men are among the least romantic in the world. Period.
A new study by the psychologist Professor Richard Wiseman claims that British men are less likely to make romantic gestures than men from other parts of the world-in fact, they are less likely to pay compliments, be inspired to write love poetry or take their loved ones away for surprise holidays than their foreign counterparts.
Instead, the study, carried out at the University of Hertfordshire, found that British men mistakenly believe that buying sexy lingerie and expensive gifts are the way to a woman's heart.
However, gestures such as running a lover a hot bath after a hard day, or treating them to a morning cup of tea in bed, are what women really want, the study, of some 6,500 men and women all over the world, has revealed.
"Contrary to what many men believe, you do not have to spend large sums of money to woo a woman - it really is the thought that counts," the Telegraph quoted Wiseman as saying.
"Women seem especially attracted to acts of escapism and surprise, whereas blatant displays of materialism, such as buying them sexy underwear or cosmetic surgery, scored very badly," he added.