A boss in Britain who is adamant about not buying heaters to keep his freezing workers warm, has resorted to hypnosis to make them 'think' and 'feel' warmth during freezing temperatures.
Martin Connellan bought coats for the lads in his cobblers workshop where temperatures have plunged to -13 degree C, but with doors left constantly open to clear solvent fumes, the workers were still left shivering in the snow.
But after a five-minute session with hypnotist James Kerwin, the men were seen stripping down to shorts and T-shirts, and saying they were too hot.
"I definitely feel much hotter than I was. All my life I've had cold hands and that's even gone now. It's crazy how you can go from one extreme to the other like that," the Sun quoted worker Adam Hood, 27, as saying.
Connellan, a self-confessed Scrooge, who runs the workshop in Bromsgrove, Worcs, said hypnotising them was the last resort.
"It's all about mind over matter. It's a case of reprogramming people like you would a computer," hypnotist Kerwin of Studley, Warwicks, said.
"You can retrain people into thinking differently about how they feel. It seems to have done the trick," he explained.