The US Food and Drug Administration has come down hard on hair straightening beauty product, Brazilian Blowout, and directed the manufacturer to stop misleading the public by displaying false claims on the label.
On analyzing of a sample of Brazilian Blowout, the FDA found that the product contains methylene glycol, which is the liquid form of formaldehyde, even though the company has displayed on its label that there is no formaldehyde in the product.
The health agency has since sent a warning letter to the product's manufacturer, GIB LLC, asking it to cease making false claims and misleading the public. The company has been given time until September 12 to comply with FDA's directives, failing which the product will be taken off the shelves in the United States and further action could be taken against the manufacturer.
"Brazilian Blowout is misbranded because its label and labeling (including instructions for use) makes misleading statements regarding the product's ingredients and fails to reveal material facts with respect to consequences that may result from the use of the product", the FDA wrote in its letter to GIB CEO, Mike Brady.