It has emerged that more than 40 celebrities and designers have come forward to design bras for a breast cancer charity.
Joanna Lumley, Helen Lederer and Claudia Winkleman are among them who have customized bras in aid of charity.
Women are being invited to bid for the unique lingerie items at an auction next week. One of those donated, by milliner Nerida Fraiman, is estimated to be worth more than 1,000 pounds: it is hand-stitched with individual peacock feathers and has a diamanté jewel globe in the center, reports the Independent.
Another, designed by award-winning novelist Naomi Alderman, has written into it a short story by the author about a woman's relationship with her breasts.
Esther Rantzen, Maureen Lipman, Isla Fisher and Kelly Brook have also designed bras for the breast cancer charity Cancerkin and the Jewish Community Centre for London.
The lingerie collection will go on show at a charity event at The Comedy Store in London on Monday 21 February.
The high-profile fundraiser for breast cancer comes as it emerged that a British woman's risk of developing the disease has risen to one in eight from one in nine, according to Cancer Research UK.