Plastic surgeons are outraged by a recent advertisement for botox operations made via a clothing catalogue. The offending feature, which belongs to the plastic surgery firm- Transform, and which shared space with items of clothing from company Grattan, has been receiving brickbats from many of Britain's cosmetic surgeons.
The Grattan catalogue enables shoppers to buy treatments, pay over a number of weeks and have their procedure at any clinic run by Transform, a firm founded in Manchester and having a chain of surgeries.
Experts from the British Association of Aesthetic Plastic Surgeons have warned the public about buying the non-surgical treatments, which include Botox, lip fillers, skin microdermabrasion and facial peels.
Says Douglas McGeorge, BAAPS president: "I'm surprised that any cosmetic surgery company claiming to provide quality of care would choose to market through a clothing catalogue.
"It is essential the public understands that aesthetic procedures, even if they are non-surgical, are not commodities to buy off-the-shelf and cannot later be exchanged for a different style or size.
"Side effects from injectables may be rare but they do happen, and the latest warnings from manufacturers serve to highlight the need for proper consultation and thorough informed consent by the patient."
Adam Searle, consultant plastic surgeon and former BAAPS president, added: "Aesthetic procedures seem to have been reduced to the status of socks and pants selection."
In response, Pat Dunion, operations director for Transform, was quoted: "Transform Cosmetic Surgery is proud to be the UK's number one surgical and non-surgical provider - we have over 30 years of experience and 175,000 satisfied patients.
"Transform is regulated and audited by the Healthcare Commission and all our skilled and experienced non-surgical practitioners across our 22 clinics are either a qualified doctor, surgeon or a registered general nurse. The partnership with Grattan is an effective means of widening the non-surgical market."