login
Become a member
Quick Registration
Full Registration Benefits -
Free Homepages for Doctors
Free Homepages for Hospitals
Free Homepages for Medical Conference
Free Homepages for NGO's
Personal Health Record Creation
Access to all Medical Slides
Access to all Jobs & Products Sale
'Boozy Footballers' Not Leading Young Fans to Drink More Alcohol: Study
There is "much stronger evidence" for a link between drinks companies sponsoring sporting events and heavy drinking in young people than there is with the actions of stars themselves, the study said.
Researchers at Britain's Manchester University and the University of Western Sydney in Australia asked over 1,000 young people, including sportspeople, to fill out questionnaires about how much they thought high-profile sports stars drank compared to their friends, plus about their own drinking habits.
"Our research shows that young people, both sporting participants and non-sporting participants, don?t appear to be influenced by the drinking habits of high-profile sportspeople as depicted in the mass media," said lead researcher Kerry O'Brien.
Young people often drink too much because they over-estimate how much their friends drink, the study found.
O'Brien said it was "disingenuous" to blame sports stars for the situation.
"Sport administrators... are very quick to condemn and punish individual sport stars for acting as poor role models when they are caught displaying drunken and loutish behaviour," he said.
"But there is much stronger evidence for a relationship between alcohol-industry sponsorship, advertising and marketing within sport and hazardous drinking among young people than there is for the influence of sports stars drinking."
The findings are published in the journal Drug And Alcohol Review.
Source-AFP
THK
|
|
More News on: Bubbles and Brews - Alcohol Facts, Pancreatitis
 Comment & Contribute
|
Medwonders Health Network
- Health News Index
 | Quiz on Alcohol Alcohol consumption for recreation and relaxation has become a universal culture. But do you think you know enough about this drink – Take this quiz and find out. 
|
- News Quick Links
 | News Central | | Health Watch | |
| Latest Health News | | Health In Focus | |
| News Category (500+) | | Breaking Health News | |
| Popular News | | Celebrating Life | |
| Health News and Press Release | | Medindia - Exclusive | |
| News Photo Gallery | | India Special | |
| News Video Gallery | | Lifestyle and Wellness | |
| News From Other Resources | |||
| News Categories: |
| » | Michelle Obama: Name of Olive Tree in Italy |
| » | Beyonce: Most Beautiful Women in the World |
| » | Robin Gibb Recovers from Coma Wakes Up to Cancer |
| » | Botox and Vitamin Jabs Maintain Simon Cowell’s Young Looks |
| » | Victoria Beckham Hoping to Launch Lifestyle Website |
| More Celebrity News | |
|
Lifestyle Related News |
||||||||
| » | Rock Music at Concerts may Lead to Hearing Problems | » | Construction Of 'Intelligent' Robot That Designs Tools on Its Own | |||||
| » | Social Media Helping in Sharing of Information Post Disasters | » | 88,000 Racism Incidents Reported in UK Schools Between 2007-2011 | |||||
| » | Expenditure Of 118 Million To Improve Water Quality: Beijing | » | Fighting South East Asian Sex Trade: Controversial Activist | |||||
| » | 5-Year-Old Eats Almost Anything Due to Rare Condition | » | Checking Emails May Harm Your Heart | |||||
| Read More >> | ||||||||
