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Billionaires 'buy' Health at Moscow's Luxury Hospital
April 10, 2008 at 7:45 PM
Hospital News
For the clinic's founder, Artyom Tolokonin, ensuring good health for the capital's super-rich inhabitants is even better for his pocket book.
The 33-year-old psychoanalyst says that about a dozen residents of the Rublyovka neighbourhood -- dubbed Moscow's Beverly Hills -- are paying for year-round treatments costing as much as a million dollars (636,000 euros) a time.
"They say you can't buy health, but yes you can, since we sell it," he tells AFP at the facility, which opened in February in Rublyovka's so-called Valley of Dreams area.
Visitors pass a police post and surveillance cameras, before having their street shoes clad in clean overshoes, and entering a hallway gently illuminated by liquid-like jets of light.
Multiple flat TV screens broadcast images of the countryside along to specially composed anti-stress music.
Everything at Neo Vita is done to pamper not only the bodies, but the egos and reputations of patients.
Examination room doors remain unmarked "so as not to advertise our clients' problems," as Tolokonin explained.
Clients even more keen on privacy can use a discreet side door. One, a well known businessman, according to Tolokonin, has even paid 200,000 dollars (127,000 euros) to reserve the entire place to himself when he visited his doctor.
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