The tendency to cheat on partners is high among men who believe in love at first sight, a new study has indicated.
The study, conducted by researchers for dating website Parship, found that 42 per cent of men who believed in love at first sight had later cheated.
To reach the conclusion, boffins had quizzed 5,000 single men and women.
According to the study, for 75 per cent of single men and 80 per cent of single women it takes at least five dates over a number of weeks to decide whether or not to get serious.
What's more, the baby boomer generation, now over 50, cheated more when younger than people under 30 do today, reports The Daily Express.
Twenty percent said they had been unfaithful in a previous relationship. However, nine in 10 said they expected fidelity from their next partner.
Dr Nafsika Thalassis, Parship's singles coach, said: "This survey indicates that there is a close relationship between infidelity and impulsiveness.
"Men who consider themselves 'in love' within minutes of meeting someone are likely to fall in love rather frequently. It is also likely that such men interpret attraction and love as more or less the same thing."