Barbie Dolls Take Second Place to High Tech Gadgets

Experts have warned that the demand for latest gadgets and fashion-based entertainment by tech savy girls is steadily pushing dolls to their grave.

Kids were said to be no longer interested in traditional toys, according to market research company Gfk.

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Barbie, the world's best-selling doll, has been witnessing a shrinking fan base with a 15 per cent drop in sales, reports The Age.

Child psychologist Michael Carr-Gregg laid the blame on the erosion of childhood.

He said: "None of my clients tend to want to be their chronological age any more. 'We now have reached a point where five-year-olds want to be 10, 10-year-olds would rather be 14 and 14-year-olds want to be 21."

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George Van Horn, of business information analysts IBISWorld added: "There's a huge increase in the so-called age compression phenomenon, where children leave traditional play categories at younger ages for more sophisticated products.

"Kids these days are ... tech savvy and get bored easily. There's a large demand for interactive electronics, like Nintendo DS and PlayStation."

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Source-ANI
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